Malaysian Association of Hotels says for this year, the average occupancy rate will increase to 67 per cent with an average room rate of RM170.
KUALA LUMPUR: The opening of several amusement parks in the last quarter of 2012 is expected to augur well for the hotel operators in the southern state of Johor.
Malaysian Association of Hotels’ chairman Tengku Ahmad Faizal said for this year, the average occupancy rate will increase to 67 per cent with an average room rate (ARR) of RM170.
Last year, based on a total room inventory of 15,723, the state filled 54 per cent of its available rooms and garnered an ARR of RM164.
Tengku Ahmad, in a recent interview with Business Times, said the average occupancy and rates were for the three- to five-star class hotels.
“We saw a drop in occupancy in the first 11 months of 2010 but in December, things picked up with the opening of the Johor Premium Outlets,” he said.
In December 2011, occupancy hit 81 per cent from 76 per cent in 2010 while rates rose to RM161 from RM146 in 2010.
Accordingly, Tengku Ahmad feels that the opening of Legoland on September 15 2012 followed by Hello Kitty Town, Little Big Club and LAT themed village at Puteri Harbour will help lift occupancy and rates in Johor.
Legoland is forecasting one million tourists in the first year of operations. This year, some five hotels with a total of 2,003
rooms will be added.
The hotels include KSL Resort (868), Traders Hotel (280), Renaissance Hotel (300), Granada Hotel (198) and Austin Century Hotel (322).
With the exception of KSL Resort, the remaining hotels will be launched towards the end of 2012. Iskandar Malaysia Tourism Steering Committee projected that by 2025, Johor will require
25,000 number of hotel rooms in the three- to five-star class.
Occupancy at hotels in Johor has predominantly been a split of 65 per cent and 35 per cent between business and leisure.
The opening of JPO, Legoland and other parks are expected to see the business-to-leisure guests split equally.
By Vasantha Ganesan
Malaysian Association of Hotels’ chairman Tengku Ahmad Faizal said for this year, the average occupancy rate will increase to 67 per cent with an average room rate (ARR) of RM170.
Last year, based on a total room inventory of 15,723, the state filled 54 per cent of its available rooms and garnered an ARR of RM164.
Tengku Ahmad, in a recent interview with Business Times, said the average occupancy and rates were for the three- to five-star class hotels.
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In December 2011, occupancy hit 81 per cent from 76 per cent in 2010 while rates rose to RM161 from RM146 in 2010.
Accordingly, Tengku Ahmad feels that the opening of Legoland on September 15 2012 followed by Hello Kitty Town, Little Big Club and LAT themed village at Puteri Harbour will help lift occupancy and rates in Johor.
Legoland is forecasting one million tourists in the first year of operations. This year, some five hotels with a total of 2,003
rooms will be added.
The hotels include KSL Resort (868), Traders Hotel (280), Renaissance Hotel (300), Granada Hotel (198) and Austin Century Hotel (322).
With the exception of KSL Resort, the remaining hotels will be launched towards the end of 2012. Iskandar Malaysia Tourism Steering Committee projected that by 2025, Johor will require
25,000 number of hotel rooms in the three- to five-star class.
Occupancy at hotels in Johor has predominantly been a split of 65 per cent and 35 per cent between business and leisure.
The opening of JPO, Legoland and other parks are expected to see the business-to-leisure guests split equally.
By Vasantha Ganesan
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