Monday, September 3, 2012

Best Western out to take Malaysia by storm

BEST Western International (BWI), the world's largest hotel chain, plans to take Malaysian market by storm with the target to have 20 hotels in the country by 2015.

President and chief executive of Trinidad Group of Companies, Naresh Mohan said there are currently six hotels under construction, with a collective development value of around RM1 billion.

Three hotels - Best Western Shah Alam, Kuala Lumpur, Best Western Premier The Haven in Ipoh, Perak, and Best Western Premier MITC in Melaka - will be opened in the fourth quarter of 2013.

Two hotels - Best Western Bangsar, Kuala Lumpur, and Best Western Plus CentreStage in Petaling Jaya Section 13, Selangor - will be opened in 2014 and Best Western Plus 1 Gateway Klang, Selangor, will be opened in 2015.
"Our goal is to reach at least 20 hotels with over 2000 hotel rooms by 2015," he said during the launch of BWI's luxury brand, Best Western Premier Dua Sentral, last week.

Best Western Premier Dua Sentral, located in the rapidly developing commercial and business district of KL Sentral, was developed by Amanah Raya Bhd with an investment of RM280 million.

Trinidad Group is the operator of BWI hotels in Malaysia and currently operates five BWI brand hotels in Kota Kinabalu, Sandakan, Pangkor Island, Malacca and Kuala Lumpur.

Meanwhile, chairman of Tourism Malaysia Datuk Dr. Victor Wee said it is delightful to see BWI enter into the Malaysian market.

He said this is a reflection of confidence in the future of the country by an international brand and reflects well for the nation's future growth.

"We as a country need to continuously promote our culture, arts and heritage in drawing more tourists to our beautiful nation. The addition of Best Western International in Malaysia will definitely aid our endeavor to promote Malaysia," he said.

He added that the number of international visitors to Malaysia was 7.9 million in 1999 and it generated RM12.3 billion. In 2011, the number of the visitors rose to 24.9 million which generated RM58.3 billion.

By 2015, this figure is predicted to grow to a staggering 29.7 million tourists generating RM115 billion in incomes for Malaysia, he said.

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