But a major facelift and rebranding will soon see it earn its stripes as Sabah's first town to be declared "green and litter-free".
Mayor Datuk Iliyas Ibrahim said the old town was an ideal location for the pilot project because of its historical value and its proximity to the Kota Kinabalu International Airport and the famed Tanjung Aru beach.
City Hall's efforts in turning Tanjung Aru into a model clean and safe town will be completed in stages over a year.
"The town will soon also have a 'green' hotel in line with the government's policy of using green technology in development," he said in his speech at a stakeholder's meeting for the project at Wisma Puspanita yesterday.
The project is also in line with the beautification and preservation of the water village in Tanjung Aru, which will begin welcoming homestay tourists by May.
"It is a low-cost campaign because it involves community participation and only part of the city budget.
"So far, the response has been positive."
City Hall Health Department and City Services director Robert Lipon said future plans included upgrading the waste disposal system, sewerage system, water supply, increasing the number of car parking bays, a park and a pedestrian walkway.
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