Chairman Datuk Aziz Bakar said nasi kandar outlets in the island state will be one marketing source for the airline, where restaurant workers are mainly Indian nationals.
"The nasi kandar operators, who themselves are wealthy, are also another potential group of travellers for us," he told reporters at the Penang International Airport yesterday.Aziz welcomed 165 passengers on board AirAsia's inaugural AK 5702 flight, which landed from Chennai at 3.40pm. The route is a welcome relief to South Indian-bound passengers from the northern states who have had to fly either via Kuala Lumpur or Singapore to Chennai previously.
Malaysia Airlines had stopped serving the Penang-Chennai route more than eight years ago.
"With this new route connecting Malaysia's most popular northern state and India's fifth most populous city, we hope to bring in more Indian tourists to discover Penang, and the rest of Malaysia, in line with Tourism Malaysia's target of 650,000 Indian tourist arrival this year," said Aziz.
AirAsia conquered the Indian skies in January this year by launching six new routes to the sub-continent. They include Bangalore, Hyderabad, Mumbai and New Delhi.
The Kuala Lumpur-Chennai route will be operating on May 17.
Read more: AsiaAsia to use nasi kandar as selling point http://www.btimes.com.my/Current_News/BTIMES/articles/nasik/Article/index_html#ixzz0mXRR4tOe
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