The hotel was awarded the BrandLaureate Awards 2009-2010 for Best Brand in the hospitality industry -- Best Business Hotel.
The award was given at a gala dinner held recently at the hotel.
"It is indeed an outstanding accomplishment for Shangri-La Hotel to be honoured with this prestigious award which bears testimony to the hotel's continuous commitment and effort in providing its guests with the best products and services," said Shangri-La Hotel Kuala Lumpur vice-president and general manager Lothar Nessman.
Launched and themed "Your Brand, Your Masterpiece" by the Asia Pacific Brands Foundation, the BrandLaureate Awards 2009-2010 was conceptualised to honour brand excellence among the best brands in Malaysia and the world.
The awards are given to deserving brands from multinationals, public-listed, government-linked companies and corporations that have shown best practices in branding and met stringent selection criteria of the Asia Pacific Brands Foundation.
These criteria include brand strategy, brand culture, integrated brand communications, brand equity and brand performance.
The Product Branding category honours companies that provide the best of products and services.
At the awards ceremony, Datuk Prof Jimmy Choo was conferred the BrandLaureate Country Branding award which honours personalities or icons that have helped promote and enhance Brand Malaysia.
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